The company is rethinking the ways to connect with its customers. The general thinking in the US is that as Omicron loosens its grip, the pandemic will also recede to become something a recurring seasonal illness like the flu and colds—annoying but not deadly. Eventually, that probably is what happens but in the meantime, companies are rethinking their marketing … [Read more...] about Avid decides to pause its official presence at the tradeshows in 2022
Avid
Avid gets two Emmy awards for contributions to TV newsroom and video production technologies
The National Academy of Television Arts & Sciences (NATAS) announced the recipients of the 72nd Annual Technology & Engineering Emmy Awards this week. Avid has begged two 2020 Emmy Awards for technology and engineering. The Technology & Engineering Emmy Awards are awarded to a living individual, a company, or a scientific or technical organization for … [Read more...] about Avid gets two Emmy awards for contributions to TV newsroom and video production technologies
Avid at IBC 2019
New lineup debuts for European audience; Avid rolls out new SaaS tools. 2019 has been an important year for companies in the video editing business to stake a claim. Avid is still a staple for editing in TVs and movies, but it has gotten a fierce competitive challenge as the company struggled to keep up development amid a wide range of initiatives. A changing and utterly … [Read more...] about Avid at IBC 2019
Avid opens a new chapter
Company unveils new products, promises new commitment under new leadership. Just before NAB last year, the Avid community was shocked by the sudden firing of CEO Louis Hernandez. They were shocked, but it has not been reported that they were saddened. Avid has struggled to negotiate digital transformation and Hernandez was actually one in a line of CEOs who failed to get the … [Read more...] about Avid opens a new chapter
AMD certifies Avid Media Composer for FirePro
Both Windows and Mac Pro workstations are covered by the new support certification. AMD has announced certification for Avid Media Composer 8.4 on its FirePro workstation-class GPUs. The new support for Avid Media Composer offers FirePro users a 4K environment for media management and editing tasks throughout the video production process. The new certification covers … [Read more...] about AMD certifies Avid Media Composer for FirePro
Apple upgrades Final Cut Pro X and gets serious about professional DCC
The Mac Pro arrives and brings a new Final Cut Pro X. That other shoe you ordered just dropped. Apple has opened up pre-orders for the Mac Pro and the company has also announced a new update for Final Cut Pro X. Video professionals have been waiting a long time for a serious upgrade to Final Cut Pro X, and you can’t exactly say they've been patient. But this Christmas, the … [Read more...] about Apple upgrades Final Cut Pro X and gets serious about professional DCC
Apple Final Cut Pro falls flat with professionals; rivals try to seize the moment
Adobe and Avid are trying to win market share as Apple seems to be aiming for a more general consumer audience. By Kathleen Maher Adobe and Avid have announced new price programs to entice professional users. Adobe is inviting people using Apple Final Cut Pro or Avid Media Composer to switch to Adobe Creative Suite CS 5.5. Adobe is offering those targeted users a 50% … [Read more...] about Apple Final Cut Pro falls flat with professionals; rivals try to seize the moment
Avid posts $11 million second quarter net loss
The leading developer of audio and video editing software cites a variety of continuing factors for its current lack of profitability. Avid (NASDAQ: AVID) today reported revenues of $161.3 million for the three-month period ended June 30, 2011, down slightly from $162.2 million for the same period in 2010. Avid reported a net loss of $11.9 million in the quarter, compared to a … [Read more...] about Avid posts $11 million second quarter net loss