? Augmented reality is a far-reaching subject and application stretching from simple entertainment such as Pokemon, to life or death first responders and tele-medicine. AR apparatus spans from smartphones, to smart glasses, from HUDs to helmets for pilots and emergency workers. Everyone will use AR from consumers of all ages to professionals of all industries. At the CVC … [Read more...] about Dr. Peddie’s AR talk at the Science and Information Conference
augmented reality
Magic Leap launches SDK
Magic Leap doesn’t actually leap to anything, but they persevere. Magic Leap has launched its Lumin SDK, a plug-in for Unity and Uneal, after a long wait by developers wanting something/anything they can get to work on. It will allow developers to build AR experiences for the Magic Leap One headset, which finally manifested itself at the end of 2017, but has yet to fully … [Read more...] about Magic Leap launches SDK
AR HMD update
What and who is new. AR is like that science fiction movie you saw and keep waiting for it to materialize in real-life—it’s almost there at your fingertips, you can almost taste it—almost. The concept still excites and attracts developers, investors, conference creators, and attendees, and the press. AR will be as important and integrated into our lives as AI will be, and … [Read more...] about AR HMD update
Daqri founder and CEO Brian Mullins steps down
AR developer enters new phase of growth. Brian Mullins, founder of the American augmented reality startup Daqri has stepped down as CEO amid the company’s newfound growth and prosperity. To be replaced by Roy Ashok, a former Qualcomm executive, the company is entering into its second phase of growth. Greg Casserly, board chair of Daqri says the company will shift its … [Read more...] about Daqri founder and CEO Brian Mullins steps down
Advertisers are implementing 3D augmented reality advertisements within Snapchat
Advertisers may have finally discovered a way to effectively advertise on Snapchat. Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos. Like Facebook, Twitter, and other social media, the question always is how do you monetize the free service. And the answer always is, through advertising. Snapchat’s approach to adding … [Read more...] about Advertisers are implementing 3D augmented reality advertisements within Snapchat