Meta technology resurfaces as a new company with AR pioneer Jay Wright at the helm. There are at least 12 popular AR SDKs. Why is that important? For two reasons, (A) you can’t develop a category or industry without applications that people want and need, and (B) if you enter such a market, you’ve got an excellent foundation to work with.One of the first companies to help … [Read more...] about Collaborating around the Campfire with augmented reality
augmented reality
PTC’s Vuforia Engine Area Targets supports immersive AR for very large spaces
PTC defines spatial computing as the technology for the digitization of activities of machines, people, objects, and the environments in which they take place to enable and optimize actions and interactions. Last year, PTC introduced a new product segment around spatial computing. The first product from PTC is the Vuforia Spatial Toolbox. The PTC Spatial Toolbox lets users … [Read more...] about PTC’s Vuforia Engine Area Targets supports immersive AR for very large spaces
Unity expands AEC business with acquisition of VisualLive
AR tool for collaboration will enrich Unity Reflect. Unity has been having very good success with developing business in AEC. The company started with a partnership with Autodesk for Unity Reflect, which enables companies to bring their BIM models into Unity to create interactive applications. And, in the process of building Reflect, Unity has discovered a broad new market … [Read more...] about Unity expands AEC business with acquisition of VisualLive
Aardman and Fictioneers launch an augmented reality Wallace & Gromit story
Wallace & Gromit: The Big Fix Up debuts at AWE 2020. Fans are invited to enter Aardman’s augmented world via a mobile app. Wallace & Gromit, the famous comedy duo in claymation world, celebrated their 30th anniversary last year. The comedy series is created by Aardman Animations, based in Bristol, UK. In partnership with award-winning animation studio Aardman, … [Read more...] about Aardman and Fictioneers launch an augmented reality Wallace & Gromit story
Vuforia Chalk—telemedicine for the industry
PTC is offering free Remote Assistance with Augmented Reality to help manufacturers during the COVID-19 crisis. The Coronavirus, COVID-19, has forced many of us, maybe most of us to work at home. For many workers, even some working in the tech industry, performing specific tasks at home can be difficult or require a special set up. People are having to learn how to work at … [Read more...] about Vuforia Chalk—telemedicine for the industry
Dr. Peddie’s AR talk at the Science and Information Conference
? Augmented reality is a far-reaching subject and application stretching from simple entertainment such as Pokemon, to life or death first responders and tele-medicine. AR apparatus spans from smartphones, to smart glasses, from HUDs to helmets for pilots and emergency workers. Everyone will use AR from consumers of all ages to professionals of all industries. At the CVC … [Read more...] about Dr. Peddie’s AR talk at the Science and Information Conference
Magic Leap launches SDK
Magic Leap doesn’t actually leap to anything, but they persevere. Magic Leap has launched its Lumin SDK, a plug-in for Unity and Uneal, after a long wait by developers wanting something/anything they can get to work on. It will allow developers to build AR experiences for the Magic Leap One headset, which finally manifested itself at the end of 2017, but has yet to fully … [Read more...] about Magic Leap launches SDK
AR HMD update
What and who is new. AR is like that science fiction movie you saw and keep waiting for it to materialize in real-life—it’s almost there at your fingertips, you can almost taste it—almost. The concept still excites and attracts developers, investors, conference creators, and attendees, and the press. AR will be as important and integrated into our lives as AI will be, and … [Read more...] about AR HMD update
Daqri founder and CEO Brian Mullins steps down
AR developer enters new phase of growth. Brian Mullins, founder of the American augmented reality startup Daqri has stepped down as CEO amid the company’s newfound growth and prosperity. To be replaced by Roy Ashok, a former Qualcomm executive, the company is entering into its second phase of growth. Greg Casserly, board chair of Daqri says the company will shift its … [Read more...] about Daqri founder and CEO Brian Mullins steps down
Advertisers are implementing 3D augmented reality advertisements within Snapchat
Advertisers may have finally discovered a way to effectively advertise on Snapchat. Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos. Like Facebook, Twitter, and other social media, the question always is how do you monetize the free service. And the answer always is, through advertising. Snapchat’s approach to adding … [Read more...] about Advertisers are implementing 3D augmented reality advertisements within Snapchat