Maxon headlines NAB with the acquisition. It’s been a big year for Maxon. The company won its first Academy Award, and in the last 12 months it has gotten a new CEO, David McGavran, and it celebrated this year’s NAB by acquiring Redshift Rendering Technologies. Maxon CEO David McGavran came to Maxon from Adobe where he was director of engineering for video and audio. He … [Read more...] about Maxon gets its own renderer in Redshift
NAB 2019
NAB 2019: Black Magic’s software updates
The people at Black Magic are hardware geeks. They’re happily pushing cameras that can capture high resolutions while they’re pushing down price and they seem to be thriving as the transition to IP picks up speed. Companies like Aja, Black Magic, and Red are offering alternatives to the traditional production equipment manufacturers. Their tools are enabling people in the field … [Read more...] about NAB 2019: Black Magic’s software updates
Apple’s ProRes Raw gets the nod at NAB 2019
Apple introduced an addition to its popular ProRes format at NAB 2018: ProRes Raw. ProRes has been a popular content creation format especially among Apple users and for FCP. It is supported by many cameras but most of those camera companies also have their own RAW formats, which give content creators much more latitude in working with the content direct from the camera. By … [Read more...] about Apple’s ProRes Raw gets the nod at NAB 2019
NAB 2019: transformation in broadcast industry
Change is a constant for the NAB show, and its international counterpart IBC, because broadcast is an industry ruled by committees, standards, laws, regulations, and humans. Broadcast is based on semi-miraculous technologies: radio waves, television transmission, digital transmission, and now the Internet. It’s an industry whose practitioners engage in cut-throat competition … [Read more...] about NAB 2019: transformation in broadcast industry
AMD updates ProRender at NAB 2019
New features complement 3D applications and expand options for creators. AMD used its trip to NAB to showcase the latest additions to ProRender new partnerships and plug-ins. AMD is driving hard with rendering for 2019 including performance boosts. AMD is updating plug-ins for Max, Maya, and Blender. At AMD, the company was also celebrating its integration into the latest … [Read more...] about AMD updates ProRender at NAB 2019
HP updates its Z workstations with Cascade Lake
As the industry adopts new formats, VR/AR, HDR, AI/ML and more, HP’s workstations are ready. HP came to NAB with good friends Intel to show off their new workstations, which just happened to be perfect for video content creation, VFX, and other memory intensive jobs. The broadcast and content creation industry is now squarely in the middle of working with demanding 4K … [Read more...] about HP updates its Z workstations with Cascade Lake