ATI was one of Toronto’s first tech companies; the legacy lives on at AMD. How much influence does place of birth has on a company? We all know about the legacies of technology hotspots like the Austin, the Boston region, Silicon Valley, Tel Aviv-Haifa, Finland, Norway, Taiwan, and China. Canada has several technology zones, but one of the oldest and most influential is in … [Read more...] about Location is destiny for AMD Markham
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AMD looks ahead to gains in the workstation market
The workstation market represents the high end of desktop computing. AMD has a small share of this market and is looking for opportunities to get more of it. AMD is putting up a renewed effort in the workstation market and the company is claiming gains. The company is increasing its work with ISVs and it’s finally seeing the pay-off for its support for Open Source tools. JPR … [Read more...] about AMD looks ahead to gains in the workstation market
Review: AMD Cayman-generation FirePro V7900 and FirePro V5900
The graphics arm of AMD, what we once called ATI, is clearly on the rebound. Alex Herrera takes a close look at their newest professional graphics processing units. By Alex Herrera AMD's Cayman GPU has joined the professional ranks of the FirePro family, providing the company a powerful new weapon in its fight with its only real rival, market leader Nvidia. Cayman made its … [Read more...] about Review: AMD Cayman-generation FirePro V7900 and FirePro V5900
AMD finally gets a new CEO
After eight months with an interim leader, AMD turns to former Lenovo COO Rory Read. Jon Peddie takes a look at the long transition and what it means to AMD going forward. AMD has had some interesting transitions in leadership through its long and rich history. The company was started by charismatic and hard driving Jerry Sanders who changed products, got into Intel’s … [Read more...] about AMD finally gets a new CEO
AMD taps Optis for open ray-tracing
The importance of highly realistic rendering drives both companies to work for a common goal of an open technology visualization ecosystem. By Jon Peddie Rendering software vendor Optis (Toulon, France) and AMD have signed an agreement aimed at delivering an accurate real-time, physically accurate rendering solution. The agreement covers joint development of a ray tracing … [Read more...] about AMD taps Optis for open ray-tracing
Will Fusion propel AMD back into the workstation processor market?
It has been a rough few years for AMD as a player in workstations. But JPR senior analyst Alex Herrera sees light at the end of the tunnel. By Alex Herrera AMD has traveled a bumpy road in the workstation market, to some degree a result of the daunting logistics in its acquisition of graphics vendor ATI, but in large part due to its own ambivalence. But with its new Fusion … [Read more...] about Will Fusion propel AMD back into the workstation processor market?
2007: ATI, NVIDIA Reach for High Performance Computing Status
2007 was a pivotal year in the advancement of computer graphics. Both AMD and Nvidia introduced new technologies for general-purpose computing on graphics processing units. This article from the February 2007 issue of Engineering Automation Report describes the paths both companies were exploring at that time. Jon Peddie Research acquired EAR in 2010. By Randall S. … [Read more...] about 2007: ATI, NVIDIA Reach for High Performance Computing Status
Nvidia positions Quadro 400 to seduce AutoCAD users
The real competition for this entry-level professional graphics card is not something from AMD but Nvidia's game-card line. By Alex Herrera Nvidia has completing an overhaul of its market-leading Quadro professional graphics line by introducing the latest and most aggressively priced member of the family, the Quadro 400. Nvidia has been actively targeting new … [Read more...] about Nvidia positions Quadro 400 to seduce AutoCAD users
2007: ATI, NVIDIA Reach for High Performance Computing Status
An early introduction to general purpose computing on graphics processing units, as envisioned in 2007 by Nvidia and AMD. Originally published in Engineering Automation Report. By Randall S. Newton FEBRUARY 2007—For at least the last 18 months, the same message has been repeated by various CAD company executives when asked about future trends: “Get ready for … [Read more...] about 2007: ATI, NVIDIA Reach for High Performance Computing Status
Bunkspeed Shot debuts as first Iray end-user application
by L. Stephen Wolfe P.E. On July 26, Bunkspeed released Shot, an application for making realistic renderings quickly. It’s the first end-user application of mental images Iray interactive realistic rendering technology. Mental images became a subsidiary of graphics-chip maker Nvidia in December 2007. Bunkspeed Shot offers the first example of the use of Iray in an … [Read more...] about Bunkspeed Shot debuts as first Iray end-user application