HP adds a full-fledged GPU into its thinnest notebook yet. HP has been making beautiful lightweight notebooks for a few years now. Introducing new colors, some trimmed with wood, and each new one lighter and thinner than the previous one. This time, they have done the impossible—put a full-fledged GPU in a super thin and light notebook in an all-metal chassis. The … [Read more...] about It fits!
Creators can catch up on more Zs
Latest Z by HP solutions empower creators on the go. HP Inc. has announced new ZBook mobile workstations, including the HP ZBook Studio G9, two new Z displays, a new Thunderbolt G4 Dock, and tools to help accelerate the productivity of the creators on the go. According to HP, 25% of creative professionals working while on the go find themselves insufficiently … [Read more...] about Creators can catch up on more Zs
AMD, MediaTek, and Realtek broke display speed limit
Your pixels might get a speeding ticket. Video Electronics Standards Association (VESA) announced that the first video source and display devices supporting DisplayPort UHBR (Ultra-high Bit Rate) have been certified. To achieve that uber milestone—the highest data link rates supported by DisplayPort version 2.0—UHBR chipset source and display designs provided by AMD, … [Read more...] about AMD, MediaTek, and Realtek broke display speed limit
Oh, Snap! AR glasses with real-time ray tracing
And not a GPU in sight. Last week at Snap’s partner summit, the company showed its next-gen AR glasses with a special feature—real-time ray tracing. It was difficult to figure out where the Nvidia RTX graphics AIB was, and that was because Snap wasn’t using one, or anyone else’s GPU. The RTRT is done via Snap’s Lens Studio software, which came from a recent … [Read more...] about Oh, Snap! AR glasses with real-time ray tracing
Intel acquires Siru talent and IP
Finnish company known for its low-power GPU designs. Stung by Apple’s abandonment and then spectacular showing with its M1 Pro SoC and threatened by Qualcomm with its Arm-based Nuvia SoC that is targeting Windows, Intel needed to shore up its low-power capabilities and offerings. Taking a page out of Arm’s big.LITTLE game book, Intel squeezed a bunch of watts out of their … [Read more...] about Intel acquires Siru talent and IP
AMD Q1’22 financials
Double-digit revenue increase from last quarter, profit decrease Q-Q AMD continued its growth streak, reaching $5.9 billion in Q1’22, a YoY gain of almost 71%. However, gross margin (GAAP) fell 4% Q-Q, but was up 4.4% YoY. “The first quarter marked a significant inflection point in our journey to scale and transform AMD as we delivered record revenue and closed our … [Read more...] about AMD Q1’22 financials
Intel Q1 2022 financial results
Sales down, forecast down, revenue $18.4 billion—down 6.6% YoY. Although Intel reported that its first-quarter results for 2022 were down, it beat Wall Street expectations on revenue and EPS. The company began shipping initial SKUs of its Sapphire Rapids to select customers and launched its Arc A-Series dGPUs and its newest Xeon D processors. The company reorganized its … [Read more...] about Intel Q1 2022 financial results
A surge vs. a trend
There is a difference, you know—or maybe you don’t. A year ago, proclamations abound that PC shipments were showing continued strength in Q1 2021 even though there were component shortages. Here at JPR, we were puzzled over the statement “continued strength.” Where did a million new users suddenly come from? The “news” only got better. It seems that traditional PCs … [Read more...] about A surge vs. a trend
What is augmented reality marketing?
Can AR be a tool for marketing? Should it be? Augmented reality (AR) marketing represents a novel, potentially disruptive subdiscipline within marketing. More specifically, like the advent of the World Wide Web accompanied by online marketing, search engine optimization, and social media, AR-infused marketing activities can be positioned within AR marketing. AR … [Read more...] about What is augmented reality marketing?
GPUs, they’re everywhere
…just not for you. Gamers, professionals, and enthusiasts can all be forgiven if they’ve become just a little bit impatient with sky-high prices for graphics boards. The current GPU shortage has been going on for years now, accompanied by conflicting reports and new assurances that the situation has improved. And, in fact, just recently we’ve seen a raft of new … [Read more...] about GPUs, they’re everywhere