The Mac Pro arrives and brings a new Final Cut Pro X. That other shoe you ordered just dropped. Apple has opened up pre-orders for the Mac Pro and the company has also announced a new update for Final Cut Pro X. Video professionals have been waiting a long time for a serious upgrade to Final Cut Pro X, and you can’t exactly say they've been patient. But this Christmas, the … [Read more...] about Apple upgrades Final Cut Pro X and gets serious about professional DCC
Final Cut Pro
Autodesk Smoke rises as price falls
From $250,000 to $3,495 in 14 years, Smoke is now positioned to compete well against Final Cut Pro and Nuke. When Autodesk first introduced Smoke back in 1999, after it got the product in its acquisition of Discrete Logic, the selling price was over $250,000, and could climb as high as $1.3 million with an SGI Onyx workstation and some other software (e.g., Flame). A couple of … [Read more...] about Autodesk Smoke rises as price falls
New digital video cameras take the stage at NAB
Canon, RED, and Panasonic talked about 4K resolution. Blackmagic Design stole the spotlight with a 2.5K video camera promising feature film quality for $2,995. This year’s show stood in contrast to NAB of the last two years. Previously, stereo 3D was a major topic of conversation. Now, the emphasis is on 4K resolution. At NAB, high-end digital camera maker RED had nothing but … [Read more...] about New digital video cameras take the stage at NAB
Apple stays coy at NAB
Adobe and Autodesk are using Apple’s lull to reach out for market share. There was a time NAB was such an important show for Apple that the company took up a huge amount of real estate in the South Hall. Today that real estate has been taken over by hardware company Black Magic; Apple has contented itself with private updates for key users and favored journalists. There … [Read more...] about Apple stays coy at NAB
New filter uses on-screen curves to deliver finer level of color video control
Curve-based color adjustment available for Final Cut Pro, Motion, and After Effects Levels and Curves is a new filter pack from Nattress Productions that allows users to color grade in film-log space using on-screen adjustable curves. The on-screen curve display helps editors fine-tune curve and/or level adjustments. The curve display can easily be turned off when footage … [Read more...] about New filter uses on-screen curves to deliver finer level of color video control
Apple Final Cut Pro falls flat with professionals; rivals try to seize the moment
Adobe and Avid are trying to win market share as Apple seems to be aiming for a more general consumer audience. By Kathleen Maher Adobe and Avid have announced new price programs to entice professional users. Adobe is inviting people using Apple Final Cut Pro or Avid Media Composer to switch to Adobe Creative Suite CS 5.5. Adobe is offering those targeted users a 50% … [Read more...] about Apple Final Cut Pro falls flat with professionals; rivals try to seize the moment