Adobe acquires Topaz Labs, maker of AI video and image enhancement models. Adobe will integrate the technology into its creative tools, but the Topaz Labs brand will remain, and its apps and models will continue to be available as stand-alone products.
Acquisition complete, as Topaz Labs and its Emmy Award-winning Ai video and image enhancement technology are now part of the Adobe creative ecosystem, giving film and video pros access to Topaz’s capabilities without them having to move back and forth between the toolsets. Topaz’s technology is available in Adobe Firefly and Photoshop at this time, helping users to upscale and enhance images and video while preserving the natural look and detail of the original imagery. Despite this integration, Topaz Labs will remain a stand-alone brand and its apps and models also still available as stand-alone offerings by Adobe.
The Topaz models preserve the integrity of original footage, assisting filmmakers in recovering detail, improving clarity, and maintaining temporal consistency. Its proprietary Neurostream technology lets professionals process complex AI models on their own devices or through Topaz Lab’s cloud-based option. In terms of archival and legacy content, it enables restoration of decades-old film and TV footage and through upscaling, enables it to be used on high-res and large-format screens.
Adobe says it will optimize the performance of Topaz Labs models through training on Adobe Stock content. It also will leverage strong enterprise relationships.
Adobe has been on a mission to integrate other vendors’ tools and capabilities into its own apps, through partnerships, agreements, or acquisitions, with the goal of uniting workflows so users do not have to switch between tools and disrupting their creative flow. This especially has been the case with leading AI models.
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Addendum
Following on the heels of the Topaz news, Adobe announced two additional AI-related updates: a new integration with Google Gemini and an expansion of the Adobe for Claude plug-in. Both are available now.
Pro-grade tools from Photoshop, Lightroom, Express, and Firefly are now accessible through Gemini conversations, for enhancing photos, creating marketing assets, and customizing designs. It is available globally across all Gemini plans, accessed via Gemini’s Personal Intelligence, under connected apps.
Acrobat tools are being added to the Adobe for Claude plug-in for the first time, bringing them together with Adobe’s existing creative tools in one unified plug-in. Users can now call on more than 80 tools across Acrobat, Express, Photoshop, Illustrator, Premiere, Lightroom, InDesign, Adobe Stock, and more, from a single Claude conversation. Adobe for Claude is available across Claude and Claude Code on desktop, mobile, and web, as a guest or signed in with an Adobe account (signing in unlocks higher usage limits, additional tools, and continuity across sessions). Existing Adobe connector installs will automatically update to the new plug-in.
Adobe also introduced new interactive editing capabilities that greatly expand how users can work with its tools in Claude. Creators can still describe the outcome they want and let the Adobe plug-in orchestrate the work, but now they can also step directly into their content to edit PDFs and customize Express designs themself. The interactive PDF editor lets users reorder pages, edit text, and mark up documents with comments and highlights. A new Document Review skill can analyze a document and add recommendations directly in the editor. Meanwhile, a layer-based interactive editor for Express designs gives hands-on control over individual elements—images, copy, colors, and fonts.
