Change is coming but not yet. Last year at Siggraph, Allegorithmic had their Substance days and wow’d a packed crowd of fans. Since then, Adobe has bought Allegorithmic, a long-time innovator in procedural textures. So far, Allegorithmic’s technology lives in a privileged space for Adobe’s creative tools. It’s still separate from most of Adobe’s content creation tools and sold … [Read more...] about Adobe Substance at Siggraph, steady as she goes
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Foundry’s Nuke receives the Netflix Post Technology Alliance (PTA) designation
Foundry, the developer of creative software for the M&E and Digital Design industries, has announced that its popular node-based compositor Nuke has joined the Netflix Post Technology Alliance (PTA) in the category of "VFX" technology. Adobe’s After Effects CC is already present in this category. Last year at IBC event, Netflix had announced its Netflix Post Technology … [Read more...] about Foundry’s Nuke receives the Netflix Post Technology Alliance (PTA) designation
Nvidia looks for new markets at Computex
Targets the silent majority: Creators. Nvidia’s Executive VP Jeff Fisher delivered Nvidia’s message to Computex this year and gave a short lesson in building markets using the Red Ocean Blue Ocean market strategy defined by W. Chan Kim & Renée Mauborgne. Blue Ocean strategy tells companies to create opportunity through differentiation and price and build where there are … [Read more...] about Nvidia looks for new markets at Computex
Maxon gets its own renderer in Redshift
Maxon headlines NAB with the acquisition. It’s been a big year for Maxon. The company won its first Academy Award, and in the last 12 months it has gotten a new CEO, David McGavran, and it celebrated this year’s NAB by acquiring Redshift Rendering Technologies. Maxon CEO David McGavran came to Maxon from Adobe where he was director of engineering for video and audio. He … [Read more...] about Maxon gets its own renderer in Redshift
HP updates its Z workstations with Cascade Lake
As the industry adopts new formats, VR/AR, HDR, AI/ML and more, HP’s workstations are ready. HP came to NAB with good friends Intel to show off their new workstations, which just happened to be perfect for video content creation, VFX, and other memory intensive jobs. The broadcast and content creation industry is now squarely in the middle of working with demanding 4K … [Read more...] about HP updates its Z workstations with Cascade Lake