Are ads, especially good ones, an acceptable price to pay? By Andy Marken “We rely on transparency. We can't control what we can't see. We require persistent identity.” —Josef Kenik, “Anon,” K5 Films, 2018 In California, where we live, people bid on the average of seven homes before they finally get one they want and/or can afford. When we visit Puerto Vallarta, … [Read more...] about Is Netflix ready for a change? Are you?
DCC
NAB 2022: What many were talking about
Part 2: Netflix and advertising within the realm of streaming. By Andy Marken “Advertising is based on one thing: happiness. You know what happiness is? Happiness is smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams with reassurance that whatever you're doing, it’s OK. You are OK.” —Dan Draper, Mad Men, Lionsgate, … [Read more...] about NAB 2022: What many were talking about
Digital Domain is part of a big Hollywood Secret
The studio uses digital magic to create crowds and new Ministry HQ for The Secrets of Dumbledore. Professor Albus Dumbledore knows that the powerful dark wizard Gellert Grindelwald is moving to seize control of the wizarding world. Unable to stop him alone, he entrusts Magizoologist Newt Scamander to lead an intrepid team of wizards, witches, and one brave Muggle baker on … [Read more...] about Digital Domain is part of a big Hollywood Secret
The wide, wide world of streaming content
Finding a particular show or series can be difficult and frustrating. By Andy Marken “If you really want to look at someone, then your only option is to look at yourself squarely and deeply” —Koshi Takatsuki, Drive My Car, C&I Entertainment, 2021 Don’t you just hate it? You go into the family room and turn on your big-screen set so you can watch a certain movie or … [Read more...] about The wide, wide world of streaming content
More ‘Unreal’ holograms
Looking Glass Factory releases HoloPlay Plugin for Unreal Engine 5. Looking Glass Factory is enabling users of Epic’s Unreal Engine 5 to transport their content into the third dimension with the just-released Looking Glass HoloPlay Plugin for UE5. With this plug-in, UE5 users can craft photorealistic 3D holographic images and animations for use with any of Looking … [Read more...] about More ‘Unreal’ holograms
Streamers vs. streamers
They all play to win in the battle for content and subscribers. By Andy Marken “Look, whatever they are, they're inside the Block now. They're after everyone.” —Jerome, Attack the Block, Screen Gems, 2011 Reed Hastings once told us that Netflix’s only competition was sleep, and we believed him… until we didn’t. While we blissfully watched the new shows and movies … [Read more...] about Streamers vs. streamers
Technology is the key to a greener production workflow
What will that mean for the M&E industry? By Andy Marken Back in 2018/2019, BAFTA (British Academy of Film and Television Arts) and BFI (British Film Institute) were working on an energetic report, “A Screen New Deal—A Route Map to Sustainable Film Production.” The report was designed with a ton of proposals, recommendations, and best practice models for studios … [Read more...] about Technology is the key to a greener production workflow
NAB 2022: What caught my attention
Part 1—Content security and cloud workflow. By Andy Marken Maybe it’s the fact that it’s been three years since folks could gather to see and talk about creative industry stuff. Maybe it’s because creators and deliverers want to discuss the important topics of the day—content security and working in the cloud… and Netflix. There was a lot to cover at NAB, so we’ve … [Read more...] about NAB 2022: What caught my attention
NAB opens top-of-the-line media production facility
Studio built with industry tech contributions. With the finishing touches now completed, NAB has opened its state-of-the-art media production facility at its Washington, DC, headquarters. The facility, which includes a studio and media hub, contains critical equipment and studio design services donated by leading content creation and management companies. The studio's … [Read more...] about NAB opens top-of-the-line media production facility
12th Annual Lumiere Award winners named
Companies are recognized for their technical achievements. Winners of the 12th Annual Entertainment Technology Lumiere Awards were announced recently by the Advanced Imaging Society. The organization recognized nine distinguished technical achievements driving the entertainment industry forward with impact through innovation. The honorees are AMD, Brompton Technology, … [Read more...] about 12th Annual Lumiere Award winners named