But the company is evaluating its go-to-market options and planning future development. Adobe announced the acquisition of Allegorithmic, a leading provider of materials and procedural material development tools, in January 2019. Since that time, the two companies have not had much to say about their plans. At Adobe Max this year, the picture became a little clearer, but … [Read more...] about Adobe introduces Substance to the world
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Adobe redefines the creative experiences at Max 2019
At its annual design conference, Adobe announced enhancements to its Creative Cloud suite of applications. One of the big news is the announcement of Photoshop on the iPad. This application was first previewed at last year's Max event. The long-awaited application is available in Apple app store now. Adobe also released major updates to Lightroom, Premiere Pro, After … [Read more...] about Adobe redefines the creative experiences at Max 2019
Adobe Substance at Siggraph, steady as she goes
Change is coming but not yet. Last year at Siggraph, Allegorithmic had their Substance days and wow’d a packed crowd of fans. Since then, Adobe has bought Allegorithmic, a long-time innovator in procedural textures. So far, Allegorithmic’s technology lives in a privileged space for Adobe’s creative tools. It’s still separate from most of Adobe’s content creation tools and sold … [Read more...] about Adobe Substance at Siggraph, steady as she goes
Foundry’s Nuke receives the Netflix Post Technology Alliance (PTA) designation
Foundry, the developer of creative software for the M&E and Digital Design industries, has announced that its popular node-based compositor Nuke has joined the Netflix Post Technology Alliance (PTA) in the category of "VFX" technology. Adobe’s After Effects CC is already present in this category. Last year at IBC event, Netflix had announced its Netflix Post Technology … [Read more...] about Foundry’s Nuke receives the Netflix Post Technology Alliance (PTA) designation
Nvidia looks for new markets at Computex
Targets the silent majority: Creators. Nvidia’s Executive VP Jeff Fisher delivered Nvidia’s message to Computex this year and gave a short lesson in building markets using the Red Ocean Blue Ocean market strategy defined by W. Chan Kim & Renée Mauborgne. Blue Ocean strategy tells companies to create opportunity through differentiation and price and build where there are … [Read more...] about Nvidia looks for new markets at Computex