The presentation will feature discussions and demos.

The 8K Association, a cross-industry group dedicated to promoting the growth of 8K, will be demonstrating the evolving maturity of the 8K ecosystem during NAB 2022. The organization will have a booth (W5237) in the Futures Park in the West Hall, where it will show what it describes as three “state-of-the-art” demos.

A video created by the producer of the film Mank will showcase specific scenes from the movie to highlight the value of capturing at higher resolution. An audio voice-over will delineate what to look for in shots rendered at 8K vs. 4K.

In addition, MainConcept will showcase the power of HEVC and hybrid encoding of 8K content in the cloud. Using a remote AWS instance running MainConcept Live Encoder, the demo will illustrate how live cloud encoding impacts system resources while maintaining consistent framerate and bitrate.

Another demo will be from Intel, which facilitated the encoding, packaging, and distribution of live 8K content from the Tokyo Olympics. The presentation will show some of this footage and provide details on the workflow used to distribute the content over the open Internet—even streaming to consumers’ 8K TVs in Brazil.

The 8K Association will also describe their recent report detailing the state of 8K codecs, encoders, and decoders for live production.