Maxon is adding on technology and talent with the acquisition of Red Giant specialists in film effects and motion graphics. Right in the middle of wrapping presents, agonizing over what to feed people, and wishing work would just shut up for a minute, Maxon and Red Giant announced plans to “combine forces,” in a deal for stock and $70 million cash. Maxon’s … [Read more...] about Maxon acquires Red Giant and expands its portfolio
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Study: Rich storytelling as important online as for TV, movies, or games
Forrester Research study shows leading advertisers are seeking out agencies with media design capabilities. Firms with rich digital media capabilities can compete with those who have not made the leap to digital. New research from Forrester Consulting sponsored by Autodesk reveals that engaging customers online is becoming increasingly challenging for advertisers, as consumers … [Read more...] about Study: Rich storytelling as important online as for TV, movies, or games