But the tide has shifted, and theaters need to find their own unique way to succeed against streaming services. By Andy Marken “Goodbye to the school that taught me how to break the rules… the town where I made so many, many mistakes, and now it’s time for one last goodbye.” —Vic Edwards, The Last Movie Star, Broken Twig Productions, 2017 At least there’s one thing you … [Read more...] about There is still a place for theaters
M&E
MovieLabs looks out to 2030
Brings their message to IBC 2022. MovieLabs is a non-profit industry organization founded in 2006 by Disney, Paramount, Twentieth Century Fox, Sony Pictures, Universal, and Warner Bros. to do advanced research and development. The organization came together to prepare for the digital tidal wave coming their way as film-based moviemaking started to give way to digital workflows … [Read more...] about MovieLabs looks out to 2030
Autodesk M&E goes with the ‘Flow’
Continues to focus on the cloud and open source. Some may look at the annual Autodesk University as a conference for AEC, architecture, and manufacturing. And it is. But, there’s also a focus on the company’s “other” business: media and entertainment. Here, Autodesk announced Flow, a new industry cloud for M&E that will connect user workflows, data, and teams across … [Read more...] about Autodesk M&E goes with the ‘Flow’
IBC: Spotlight on future-proofing production
As the need for content continues, it is more important than ever to share time-saving techniques to advance the industry. “You break the rules and you become the hero. I do it and I become the enemy. That doesn't seem fair.” —Wanda Maximoff, Doctor Strange in the Multiverse of Madness, Disney, 2022 Growing up, our dad used to tell us, “You can’t put 10 gallons of stuff in … [Read more...] about IBC: Spotlight on future-proofing production
Siggraph 2022: A virtual walk around the floor (recap)
Bits and pieces from my time at this year’s conference, a ‘rest of the rest’ wrap-up. After two years of Zoom presentations and virtual meetings, it was fantastic once again to be greeting old friends and meeting newcomers face-to-face at Siggraph 2022, which was held in Vancouver. Perhaps like many others, I had low expectations for this year’s event. Would in-person … [Read more...] about Siggraph 2022: A virtual walk around the floor (recap)
Autodesk makes ‘Radical’ investment
Radical’s AI-powered mocap platform fits Autodesk’s cloud strategy. Autodesk knows a good investment in technology when it sees it. And it sees it with New York-based Radical and its “born in the cloud,” AI-powered motion-capture solution. So much so, Autodesk is making an undisclosed financial investment in the company. The major attraction? Autodesk has made no secret … [Read more...] about Autodesk makes ‘Radical’ investment
NAB 2022: What many were talking about
Part 2: Netflix and advertising within the realm of streaming. By Andy Marken “Advertising is based on one thing: happiness. You know what happiness is? Happiness is smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams with reassurance that whatever you're doing, it’s OK. You are OK.” —Dan Draper, Mad Men, Lionsgate, … [Read more...] about NAB 2022: What many were talking about
NAB 2022: What caught my attention
Part 1—Content security and cloud workflow. By Andy Marken Maybe it’s the fact that it’s been three years since folks could gather to see and talk about creative industry stuff. Maybe it’s because creators and deliverers want to discuss the important topics of the day—content security and working in the cloud… and Netflix. There was a lot to cover at NAB, so we’ve … [Read more...] about NAB 2022: What caught my attention
Foundry updates Nuke line to Version 13.2
Infuses offerings with NDI, OTIO, and machine learning enhancements. When Foundry released Nuke 13.0 over a year ago, the company introduced a flexible machine learning toolset, a new Hydra 3D viewport renderer, and more. With the newly released Nuke 13.2—the last release in the 13 Series of the company’s node-based compositing software for the M&E industry—Foundry is … [Read more...] about Foundry updates Nuke line to Version 13.2
Autodesk Flame burns up the cloud
The product family is now available on AWS. Artists using Autodesk’s Flame Family of products are no longer tied to an on-premise workflow with the latest update to Flame, Flare, and Flame Assist that runs on Amazon Web Services (AWS). Autodesk further ignited the cloud-supported release with upgraded HDR and animation features. “As part of our ongoing efforts to … [Read more...] about Autodesk Flame burns up the cloud