JPR publishes its Q1’25 Market Watch report on GPU shipments

TIBURON, CA (June 4, 2025) — Jon Peddie Research reports the global PC-based graphics processor unit (GPU) market reached 68.8 million units in Q1`25 and PC CPU shipments decreased to 61.9 million units.

Overall, GPUs will have a compound annual growth rate of -6.1% from 2025 to 2028 and reach an installed base of 2.8 billion units at the end of the forecast period. Over the next five years, the penetration of discrete GPUs (dGPU) in the PC will be 15%.

***Figure 1. GPU shipments for the quarter decreased by -12% and -1.6% year over year.***

Year to year, total GPU shipments, including all platforms and all GPUs, decreased by -1.6%, desktop graphics decreased by -16%, and notebooks decreased by -10%.

As indicated in the following chart, AMD’s overall market share decreased by -1.6% from last quarter, Intel’s market share decreased by -2.1%, and Nvidia’s market share increased 3.6%.

q1'25 shipment — ***Figure 2. Quarterly market share percentages.***

Overall, CPU unit shipments decreased -0.3% from last quarter; AMD’s decreased -12%, and Intel’s decreased -14%.

The GPU’s overall attach rate (which includes integrated and discrete GPUs, desktops, notebooks, and workstations) in PCs for the quarter increased to 111%, up 2.1% from the last quarter.
The overall PC CPU market decreased -0.3% year to year and -14% quarter to quarter.

q1'25 market share — ***Figure 3. CPU shipments by platform share.***

The first quarter is traditionally flat to down. This quarter’s GPU shipments were down from the 10-year average of 2%.

“The PC market is caught in the crosswinds, some might say crossfire, of Trump’s trade wars, with on-again and off-again, special cutout, and changing import/export rules. As part of the turmoil, some PC suppliers have pulled back or held orders, while a few have increased orders hoping to lock in prices,” said Dr. Jon Peddie, president of Jon Peddie Research. “Pre-ordering to lock in prices is a temporary fix, which will cause a depression in future quarter’s sales, as discussed here. We think overall PC sales and, subsequently, client PC GPU sales will be down for the year.”

JPR’s Market Watch is available exclusively in electronic (PDF) format, with a single issue priced at $3,000. This report includes an Excel workbook containing the data used to create the charts, the charts themselves, and additional information. The annual JPR’s Market Watch subscription costs $6,000 and provides four quarterly issues. Full subscribers to JPR services receive TechWatch, which offers exclusive access to daily news.

Click here to view the table of contents, learn more about this significant report, or download it now. For additional information, call (415) 435-9368 or visit the Jon Peddie Research website at www.jonpeddie.com.

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