Enterprise workflows are complicated. While AI agents represent a big opportunity for scaling creative productions, many organizations do not know where to start or how to maintain the necessary quality. Adobe’s solution is to embed AI agents in their tools to accelerate edits, generation, and workflows. These agents can assist human execution or autonomously drive the entire workflows.
At Adobe Summit 2026, Adobe introduced CX Enterprise, which enables businesses to scale agentic AI with a fully customizable solution. It is powered by the new Adobe Brand Intelligence System, a continuously learning agentic brand intelligence layer that understands a company’s enterprise context, and Adobe Engagement Intelligence, a decisioning engine, to drive personalization at scale. Adobe Brand Intelligence is the latest offering in the Adobe GenStudio content supply-chain solution, offering a dynamic insights layer that is accessible by AI agents and helps to ensure that every piece of content is on-brand.
