Mirra is attempting to open the world of VR/AR content creation through shared resources and easy-to-use online tools

Mirra is a 3D design and content creation platform that is currently available as an open beta. It seeks to enable the creation of VR, AR, and MR (mixed reality) content while lessening the coding burdens on creators.

According to the company, even beginners will be able to design content thanks to intuitive drag-and-drop features. Users can upload their own images, videos, 360° content, or 3D models to Mirra’s program library whereupon the software will automatically optimize it for the desired medium. The content can then be published on the cloud and experienced through all popular VR devices, including the Oculus Rift and HTC Vive.

“We believe it’s the future of 3D content creation and publishing because we make it dead simple for anyone to create in this next frontier,” said Kevin Farnham, Mirra’s founder. “We think that it’s similar to what Squarespace did to make publishing new, beautiful websites simple or what Photoshop did to make graphic design easier.”

In addition to these drag-and-drop features, users can build scenes in Mirra through their web browser or the official Mirra application. The Mirra app also makes testing your VR/AR experiences easier by automatically updating as you make changes to a project’s design.  Mirra also offers a pre-populated library of 3D and 360° content which can be used by anyone as they learn to use the software. In addition to creating something from scratch, assets can also be imported from Google Blocks, SketchFab, Shutterstock and Freesound.org.

The Mirra platform is open to sharing content, and even guests can browse or experience the AR/VR/MR experiences that others have created and shared online. This also means you can easily share your creations with colleagues, clients, or students, in particular making VR/AR presentations both easier to create and share.

“We think that people will use Mirra for a wide array of purposes: presentations, product tours, sales tools, training, portfolios, location tours, brand marketing experiences, promotional experiences, educational content, galleries, immersive experience prototyping, and more,” added Farnham.

Mirra is currently in open beta, and its capabilities are open for anyone to try out, all you need is a web browser.