AI is a double-edge sword. We know it can help us do things better (maybe) and faster. AI can help the industry in a number of ways, and we appreciate that. But we need to determine at what cost. In the race to be first to market with AI, many are ignoring the pitfalls involving tools that can be used to create harmful images, videos, text, and audio. In addition, there are those bad actors who are finding creative ways to steal content, creating a nightmare for many creatives trying to make a living.

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