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What is augmented reality marketing?

BY
Jon Peddie

Can AR be a tool for marketing? Should it be? Augmented reality (AR) marketing represents a novel, potentially disruptive subdiscipline ...

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Panel pricing: Up and then down

BY
GfxS staff

It’s hard to tell how long the downward trend will continue. From August 2020 through July 2021, the industry experienced ...

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2021 PC monitor shipments at 9-year high

BY
Karen Moltenbrey

That despite second-half decline, which is expected to continue.   In 2021, 143.6 million PC monitors were shipped globally, marking ...

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Samsung gets stylish with its Smart Monitor series

BY
Karen Moltenbrey

The new M8 comes in four color choices. Samsung Electronics got colorful with its latest Smart Monitor series, the M8, ...

Featured

The long view on LCDs vs. OLEDs

BY
Bob Raikes

The Samsung saga and its overarching effect. A couple of friends, well versed in the technology and graphics industries, recently ...

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Chaos in the marketplace

BY
Karen Moltenbrey

Chaos acquisition targets 3D commerce and beyond. Chaos, whose computer graphics and visualization technologies are used to create photorealistic imagery and ...

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Epic Games releases Unreal Engine 5 to all developers

BY
Karen Moltenbrey

New features aim to transform the way next-gen content is made and experienced. Following a little over a year of ...

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8K Association to highlight 8K at NAB 2022

BY
Karen Moltenbrey

The presentation will feature discussions and demos. The 8K Association, a cross-industry group dedicated to promoting the growth of 8K, will ...

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Weta FX opens in Vancouver

BY
Karen Moltenbrey

The new location is part of the studio’s global expansion plan. Weta FX delivered a ‘monstrous’ third act for Shang-Chi and ...

Featured

GPUs, they’re everywhere

BY
Jon Peddie

…just not for you.   Gamers, professionals, and enthusiasts can all be forgiven if they’ve become just a little bit ...