JPR: Global AIB Market at $8.8B in Q3’25

AIB shipments

Jon Peddie Research has released its Q3’25 Add-in Board report. The growth of the global PC-based graphics add-in board market reached 12.0 million units in Q3’25, and desktop PC CPU shipments increased to 19.2 million units.

TIBURON, CA (December 1, 2025)—According to a new research report from the analyst firm Jon Peddie Research, the growth of the global PC-based graphics add-in board market reached 12.0 million units in Q3’25, and desktop PC CPU shipments increased to 19.2 million units.

Overall, AIBs will have a compound annual growth rate of -0.7% from 2024 to 2029 and reach an installed base of 152 million units at the end of the forecast period. Over the next five years, AIB penetration in desktop PCs will reach 120%.

Figure 1. AIB shipments for the quarter increased by 2.8% and by 47.5% from this quarter last year.

As indicated in the following chart, AMD’s overall AIB market share increased 0.8% from last quarter, Intel’s market share increased 0.4%, and Nvidia’s market share decreased -1.2%.

Market share
Figure 2. Quarterly AIB market share percentages and units.

Total AIB shipments increased by 2.8% from the previous quarter to 12.02 million units. That was less than the historical 10-year average of 11.4% for this quarter. AIB shipments increased by 47.5%.   

Q2 AIB shipments were unusually high, which we think was due to panic buying because of the pending tariff. That sapped some sales away from Q3.

• The AIB overall attach rate in desktop PCs for the quarter increased to 162%, down -0.6%  from last quarter.

• The desktop PC CPU market decreased -7.6% year to year, and increased 3.9% quarter to quarter.

Figure 3. Attach rate.

The third quarter is traditionally up from the previous quarter. This quarter’s GPU shipments were up from the 10-year average of 4.9%.

“The 2024-to-2029 CAGR for AIBs is -0.7%, which has been the trend. However, with all  Influences in the market, we advise cautious optimism until the trade wars settle down  and a quarter or two passes, which will give the market some stabilization,” said Dr. Jon Peddie, president of JPR. “We also have to worry about an inflation-driven recession due to the socioeconomic turmoil created by the Trump administration.”

Click here to view the table of contents, learn more about this significant report, or download it now. For additional information, call (415) 435-9368 or visit the Jon Peddie Research website at www.jonpeddie.com.

Pricing and availability

Jon Peddie Research’s AIB report is now available and sells for $3,000. The annual subscription price for JPR’s AIB report is $6,000 and includes four quarterly issues and four hours of consulting. Subscribers to JPR’s TechWatch are eligible for a 10% discount. Bundled packages are also available. For information about purchasing the AIB report, please call (415) 435-9368 or visit the Jon Peddie Research website at www.jonpeddie.com.