Apple knows how to make transitions. The company proved it by transitioning away from the PowerPC platform to Apple and now they’re showing the same discipline as they move away from Intel and on to their own Arm-based family of chips. Tim Cook, CEO of Apple, says the company is a year into a two-year transition that started with the all-Apple M1 SoC. Now Apple has revealed its … [Read more...] about Apple rolls out the chips—M1 Pro and Max
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Apple maintains momentum on spectacular 2020
The new lineup of popular M1s promises fresh growth, but iPhones still lead the parade. Apple reported its best March quarter ever, which is to say March is not usually a great quarter for Apple. The company does its best during the holiday season by a long way. That pattern isn't changing, but the March quarter, which is Apple's second quarter in the fiscal year, is up 54% … [Read more...] about Apple maintains momentum on spectacular 2020
Lidar for everyone
Didn’t it seem like we’d all be measuring playing fields, creating 3D objects, and making virtual 3D playgrounds out of our living rooms by now? Phones have 3D sensors, and now Apple has added Lidar, so why can’t we have these things? It’s here now and looks like a trend that will be happening in 2021. TikTok symbolically kicked it off with a New Year’s Eve Lens, but they … [Read more...] about Lidar for everyone
Blackmagic Design’s upcoming Davinci Resolve 17.1 Beta will support M1 powered Macs
How are you liking the new DaVinci Resolve 17 so far? Well watch out, there’s a new one coming right behind. No sooner had we finished writing up the new DaVinci 17 than a rock came through the window with a note telling us an update is on the way which will add Universal app support for M1 powered Macs. Universal support means applications will run on Intel-based Macs as … [Read more...] about Blackmagic Design’s upcoming Davinci Resolve 17.1 Beta will support M1 powered Macs
Apple recognizes 8 companies with design awards
Now, there’s a lot more to do when there’s nothing to do. Apple has announced the 2020 winners of its annual design awards. The Apple Design highlight applications that excel in design and innovation in apps and games. This year eight companies have won with applications representing a wide range of capabilities and functions including games, art, photography, and CAD. Shapr … [Read more...] about Apple recognizes 8 companies with design awards
Apple updates 27-inch iMac, giving Apple heads a new dilemma
AMD rides along with Radeon Pro 5000 series. The big news for Apple came as it always did in June with the company’s big WWDC. This year’s event was no less explosive for being held as a virtual event. Instead, Tim Cook marched out and scrambled the game board with the announcement of new all-Apple strategy for new Mac computers coming at the end of the year. As everyone had … [Read more...] about Apple updates 27-inch iMac, giving Apple heads a new dilemma
Apple parts ways with Intel for Arm
The company builds all of its own parts and software. Rumors of Apple developing its own CPU started 12 years ago when it acquired a small CPU company called P.A. Semi. Those rumors waned and waxed depending on what Apple did such as hiring someone or acquiring some company. When the company ended its relationship with Imagination Technologies, the supplier of the GPU … [Read more...] about Apple parts ways with Intel for Arm
Apple’s iPhone 11 Pro also makes phone calls
But, three cameras add up to a powerful content creation tool When Apple introduced its iPhone 11 Pro and Pro Max last week, with its triple-lens camera array, it stunned amateur, and professional photographers and filmmakers, until they saw the $1,100 price—that dampened their enthusiasm a bit. Claiming to be the first triple-camera system, Apple said one can capture up to … [Read more...] about Apple’s iPhone 11 Pro also makes phone calls
Apple’s ProRes Raw gets the nod at NAB 2019
Apple introduced an addition to its popular ProRes format at NAB 2018: ProRes Raw. ProRes has been a popular content creation format especially among Apple users and for FCP. It is supported by many cameras but most of those camera companies also have their own RAW formats, which give content creators much more latitude in working with the content direct from the camera. By … [Read more...] about Apple’s ProRes Raw gets the nod at NAB 2019
Apple gradually wins back professionals with Final Cut Pro X
Latest 4.2 version adds third-party workflow extensions, batch share, time-code window, and more. Apple builds first-class software when it wants to and for whom it wants to. When first introduced Final Cut Pro X disappointed some professional users and delighted others. Apple didn’t really care, but the company has continued to improve Final Cut Pro X and it has grown its … [Read more...] about Apple gradually wins back professionals with Final Cut Pro X