The company builds all of its own parts and software. Rumors of Apple developing its own CPU started 12 years ago when it acquired a small CPU company called P.A. Semi. Those rumors waned and waxed depending on what Apple did such as hiring someone or acquiring some company. When the company ended its relationship with Imagination Technologies, the supplier of the GPU … [Read more...] about Apple parts ways with Intel for Arm
Apple
Apple’s iPhone 11 Pro also makes phone calls
But, three cameras add up to a powerful content creation tool When Apple introduced its iPhone 11 Pro and Pro Max last week, with its triple-lens camera array, it stunned amateur, and professional photographers and filmmakers, until they saw the $1,100 price—that dampened their enthusiasm a bit. Claiming to be the first triple-camera system, Apple said one can capture up to … [Read more...] about Apple’s iPhone 11 Pro also makes phone calls
Apple’s ProRes Raw gets the nod at NAB 2019
Apple introduced an addition to its popular ProRes format at NAB 2018: ProRes Raw. ProRes has been a popular content creation format especially among Apple users and for FCP. It is supported by many cameras but most of those camera companies also have their own RAW formats, which give content creators much more latitude in working with the content direct from the camera. By … [Read more...] about Apple’s ProRes Raw gets the nod at NAB 2019
Apple gradually wins back professionals with Final Cut Pro X
Latest 4.2 version adds third-party workflow extensions, batch share, time-code window, and more. Apple builds first-class software when it wants to and for whom it wants to. When first introduced Final Cut Pro X disappointed some professional users and delighted others. Apple didn’t really care, but the company has continued to improve Final Cut Pro X and it has grown its … [Read more...] about Apple gradually wins back professionals with Final Cut Pro X
Adobe is thinking about your future
Cloud platforms will erase the lines between content creation tools. This year’s Max featured familiar tools in new packages. Last year, Adobe introduced a cloud- based version of Lightroom. At that time, we were pretty sure it was a harbinger of the future and this year, Adobe confirmed it with the announcement of Photoshop on the iPad and a new drawing tool, Project … [Read more...] about Adobe is thinking about your future