Once a mechanism to check in and check up on friends and family, social media has increasingly become the place where people spend their time for communication, entertainment, and, well, just about everything. And, it’s not just the younger demographic doing this, as usage and engagement across social platforms continues across all age groups.

With this in mind, businesses are increasingly generating ad content for the social markets. To help small to medium businesses with this endeavor, Adobe has introduced Adobe Express for ads, a free tool for easily creating social ad content, exporting it to ad platforms, and measuring results.

Leveraging Adobe creative technologies such as Photohop and Illustrator, including tools like Remove Background, Add Audio, and Bulk Create, Express for ads streamlines the process for small-size teams, enabling them to deliver content across the various platforms. It supports leading ad platforms such as Google, LinkedIn, Meta, and TikTok, with plans to extend it to Amazon. The app enables users to instantly resize and reformat their ads to fit the requirements of their chosen platform.

The solution offers thousands of professionally designed, ad-optimized templates. It  features new social safe zones that provide built-in guides tailored to leading ad platforms to help maximize engagement. Starting June 12, users will have access to new safe zones technology for Meta Story and Reel Ads and LinkedIn Video Ads, with additional formats to follow, according to Adobe. Beginning June 16, users will also be able to export videos directly to TikTok Ads Manager, expanding direct publishing capabilities across platforms.

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