From Hollywood to hospitality services

With over 30 years of experience in creating some of the most breathtaking visuals for Hollywood films, VFX studio Digital Domain is now ready to take some of its innovative technologies, originally developed over the years for film, beyond the big screen. Digital Domain Holdings Limited and Song Hoi See, founder and CEO of Plaza Premium Group, have entered into a joint venture to initiate the business of digital human hospitality services. This new entity aims to redefine the global hospitality and airport services landscape with innovative digital human technology and AI.

This joint venture cements Digital Domain’s first significant branch into the commercialization of VFX technologies outside the realm of media and entertainment. The studio’s Oscar-winning digital human technologies, refined over decades, will be further refined to provide real-time hospitality and travel services.

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