It isn’t film, it isn’t TV. What do we call new content made specifically for virtual reality? 

Attached is a short video interview of Jim Chabin, AMD’s point man in support of virtual reality. He recommends the special content now being created for VR—including the Emmy-winning Sleepy Hollow Virtual Reality Experience—deserves its own name as a new type of Media and Entertainment content. He suggests VRX. 

What do we think?

It doesn’t matter that some of us first tried on a VR display in the 1980s, we are still at the start of a technology revolution. Names always matter. VRX is as good as any name right now for a media format in its infancy.