Adobe’s Summit and Max are always filled with new product announcements and initial looks at new technologies and capabilities to whet our creative appetites. With Adobe Summit 2026 just days away, Adobe has released a few news items around its Creative Cloud apps, and with no surprise here, these all are influenced by Firefly.
There are new AI partner models, and new video and image editing features, but the one announcement that is especially attention-getting is the brand-new Firefly AI Assistant, which dobe said will be available soon.
Firefly AI Assistant builds on Adobe’s investment in assistive, conversational, and generative AI, extending that foundation to a new method of agentic creativity. The single, unified, compositional, conversational interface allows creators to describe what they want to achieve using their own words, and Firefly AI Assistant, operating behind the scenes, orchestrates across various Adobe apps and workflows to build the results.
