Adobe is offering Firefly subscribers of certain product plans unlimited generations using its AI image models and video model. This is an effort by Adobe to entice creatives to become more comfortable with incorporating GenAI in their workflows, as using prompts (and, thus, generations) to achieve the desired results can be an art in and of itself. The unlimited generations offer is in effect until March 16.
Oftentimes our ears perk up when we hear the word “unlimited” used in a phrase. “For an unlimited time”—we must hurry to buy something. “Unlimited breadsticks”—yes, please. “Unlimited data plan”—a texting and streaming lifeline. As our reliance on AI grows, “unlimited generations” is an especially welcome concept.
Now, Adobe users can get unlimited generations with Firefly’s video model and all image models, enabling creators to experiment and explore more freely without worrying about using up too many credits during a learning curve.
Most, if not all, AI subscriptions place a limit on the number of generations a person can make in a given period of time. Consumption of generative credits typically depends on the generative feature being used; premium features are restricted to specific plans. As a result, users often dip their toes into the GenAI waters, conserving their credits while not fully experimenting. According to Adobe, this slows the learning process and adoption of creative AI in a person’s workflow.
The practice of prompting is still an evolving art—the better the prompt, the better the output. With the freedom to experiment and iterate, creators can shape outputs to fit their style, refine their ideas, and stay in control of the final result as their creative work grows and expands, Adobe said. With unlimited generations, creators can learn through trial and error—from generating B-roll and thumbnails to brainstorming and revving—and produce better results through refinement.
Unlimited generations are available on firefly.adobe.com, in Firefly Boards (Adobe’s collaborative, AI-powered ideation surface) and in the Firefly mobile app on iOS and Android. The unlimited generations not only pertain to Adobe’s Firefly image and video models, but to industry-leading image models as well, including Google Nano Banana Pro, GPT Image Generation, and Runway Gen-4 Image, as part of Adobe’s recently forged partnerships.
Alas, there are limitations on this unlimited offer. According to Adobe, those who sign up before March 16 can get unlimited image and Firefly video generations up to 2K resolution in the Adobe Firefly app. The offer applies to customers on Firefly Pro, Firefly Premium, and 4,000-, 7,000-, and 50,000-credit plans.
WHAT DO YOU THINK? GOOD ENOUGH TO TELL YOUR FRIENDS ABOUT IT? YOU HAVE OUR PERMISSION TO SHARE IT.
