Adobe likes to energize the crowd at Adobe Max conferences—as if they need any extra prompting. The attendees are always anticipating new and exciting stuff from Adobe, and Adobe always delivers. This year was no different, as the company introduced new agentic AI Assistants in Photoshop and conversational AI Assistants in Express and Firefly. And what creator wouldn’t want an assistant to perform instructions they dole out to someone, or something, to do certain mundane tasks, or have an assistant make helpful suggestions?
Also introduced this year was a new Image Model, version 5, which turns up the volume on photorealism. There’s also Prompt to Edit, a conversational editing interface in Firefly Image Model 5. Adobe continued rolling out its latest and newest hits, including AI features for Adobe Creative Cloud and a new partnership with YouTube, among other announcements.
