If you were wondering what the big news at Adobe Max 2025, it wasn’t just one thing. But, if pressed to choose, it would likely be Firefly. Although Firefly is not new, Adobe continues to update it with new capabilities to the point where you’d almost think it was a brand-new thing. Firefly was the center of attention at Adobe Max 2025, with new capabilities for generating, editing, and enhancing content. And, Adobe wants it to be the center of your universe, too, spanning the entire user workflow from ideation to creation. To this end, Adobe introduced a plethora of generative Firefly AI features for images, video, and audio.

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