Adobe Max is the place to be this week if you are an Adobe product user or plan to become one. At the top of the billing there is Adobe Firefly, as it has been for the past two years. At this Max show, Adobe has focused on video, specifically Premiere Pro, announcing its latest Firefly Model, Adobe Video Model. Not to neglect its other applications, Adobe also provided 100-plus new Creative Cloud features, giving creatives the ability to inject more speed, precision and control, and power into the creative process, with innovations across Photoshop, Illustrator, Premiere Pro, InDesign, Lightroom, and Adobe Express, as well as an all-new Frame.io.

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