France-based home furniture designer and manufacturer, Gautier has deployed HomeByMe for Home Retailers application in its 72 stores in France. ‘HomeByMe for Home Retailers’ is an online 3D home planning solution that provides customers with complete, personalized in-store, and online experiences. This omnichannel commerce strategy promotes customer engagement and increases sales. omnichannel commerce is a multichannel approach to sales that focuses on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop or in a brick-and-mortar store. The seamless experience across all platforms is what differentiates Omnichannel commerce from multiple channels commerce.
Gautier is taking steps towards making sustainable design affordable for all. The HomeByMe application has been developed by 3DVIA, Dassault Systèmes’ brand for the consumer experience. 3DVIA is powered by 3DEXPERIENCE platform through which consumers can make important buying decisions. The application helps customers input precise dimensions of any type of room and style it to their exact tastes. First time users can use templates within the platform to design rooms with the latest product lines. The prices are updated in realtime in the design so that a user can keep track of the budget. Photorealistic, 3D HD renderings provide a final picture of how the room redesign will look in reality.
The press release follows:
Gautier Personalizes the Customer Experience with Dassault Systèmes’ “HomeByMe for Home Retailers”
Dassault Systèmes has announced that Gautier, a France-based home furniture designer, manufacturer and retailer with stores worldwide, is using the “HomeByMe for Home Retailers” 3D home planning solution to provide customers with complete, personalized in-store and online experiences that encourage collaborative engagement and increase sales.
Gautier has deployed “HomeByMe for Home Retailers” in 72 stores in France, and will gradually roll out the solution to all its 120 stores internationally. In just a year, more than 6,000 customer design projects have already been created and saved using the solution, including 8,200 high-resolution renderings of customer room layouts. In 2021, the solution will be integrated into the Gautier website, which will enable customers to design and complete their projects and purchases online—anytime and anywhere—from the comfort of their homes as well as in the store with a trained interior designer.
“Gautier is more than just a retailer and manufacturer. We are evolving toward a new role as an interior designer that can provide customers with personalized advice, an immersive design experience and a complete home décor offer, which we feel are key to customer satisfaction and loyalty,” said David Soulard, CEO, Gautier. “We wanted a scalable 3D design planner that could provide state-of-the-art photorealistic renderings and virtual and augmented reality capabilities, as well as centralize all products and both planner and configurator functionalities. Over the next decade, Dassault Systèmes’ ‘HomeByMe for Home Retailers’ solution will be the core of our strategy to personally cater to each customer and strengthen our brand.”
In a competitive market, home retailers must address the consumer trend of personalization while managing evolving shopping habits, legacy technology systems, and a lack of insights into buyer behavior. “HomeByMe for Home Retailers” delivers a seamless web-to-store omnichannel 3D experience. In-store associates and interior designers can work with customers to provide personalized recommendations and generate accurate layout proposals in seconds. Customers can create highly detailed designs with exact dimensions and preferences based on real-time stock availability and cost calculations, and immerse themselves in 360-degree views before sending the order to the furniture factory automatically.
“Surveys have shown that omnichannel strategies in home improvement significantly contribute to increased customer engagement and reinforcement of purchasing decisions – a key driver in the current pandemic. In addition, 3D planning solutions deliver higher customer satisfaction on projects because they were actively engaged in their design and in getting it right,” said Vincent Picou, CEO, 3DVIA, Dassault Systèmes. “Gautier is the first international retailer to offer ‘HomeByMe for Home Retailers’ in its stores, confirming its commitment to helping customers make the right decisions for their home.”