The recent Adobe Max conference drew 6,000 Creatives who are rapidly moving from buyers to subscribers. By Kathleen Maher Adobe Max is a celebration—our creative heritage, says CEO Shantanu Narayen—and it is a lush affair in every sense of the word. For starters, the company produces an opening multimedia extravaganza that people would probably happily pay to see. There is … [Read more...] about Adobe bets big on mobile, casts a bigger net
MAX
Adobe commits to subscriptions, promises goodies
This year’s Adobe Max conference switched from technology previews and corporate overviews to a focus on what Adobe customers are creating. But there was still plenty of news. By Kathleen Maher Adobe changed up their annual Adobe Max conference this year and focused on their customers rather than on their technology. In the past, the conference has been presented by Apple … [Read more...] about Adobe commits to subscriptions, promises goodies