Adobe and Avid are trying to win market share as Apple seems to be aiming for a more general consumer audience. By Kathleen Maher Adobe and Avid have announced new price programs to entice professional users. Adobe is inviting people using Apple Final Cut Pro or Avid Media Composer to switch to Adobe Creative Suite CS 5.5. Adobe is offering those targeted users a 50% … [Read more...] about Apple Final Cut Pro falls flat with professionals; rivals try to seize the moment