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By October 12, 2017 Read More →

Facebook strives for mainstream adoption for new VR headset and other augmented reality features

$199 is a proposition that’s hard to refuse.

At Facebook’s recent Oculus Connect 4 Keynote VR conference, Facebook announced a variety of new products and features. The most notable product announcement is the $199 Oculus Go, an entry-level VR product that Facebook believes will be adopted by the masses.

Oculus Go. (Source: Facebook)

Facebook originally purchased the virtual reality startup Oculus in 2014, a bold move that cost Facebook $2 billion. Mark Zuckerberg was prideful and driven to bring virtual reality to a mainstream audience, a goal that has yet to be met. Facebook is keeping their fingers crossed that Oculus Go, with its big price difference from the $399 Oculus Rift, can help mitigate the slow product adoption only after shipping 400,000 Oculus Rift headsets since 2016. “The cheaper we make these devices, the more folks are going to jump in,” says Nate Mitchell, co-founder of Oculus. “We could offer a device at $99, or exaggerate it all the way down to free, we think people would be jumping into VR in a heartbeat.”

Oculus Go, as described on Oculus’s website “is an all-in-one VR headset made to fit you. Designed with breathable fabrics, adjustable straps, and our best lenses yet.” The new headset won’t require a smartphone or any cables in order to operate, giving it full wireless functionality.

During the keynote, Facebook also announced 3D Posts, a Facebook news feed feature that allows for users to post 3D objects onto their news feeds. Whether you’re using your mobile device or personal computer, users will be able to view 3D posts and rotate them via clicking and dragging. Users can also create their own animations in Oculus Medium or Spaces and export them into their news feed. Viewing 3D posts through a headset will allow users to view them as native VR objects, further highlighting Facebook’s commitment to VR. Facebook Spaces and Oculus Home also received a few updates.

Be on the lookout for the Oculus Go’s release in early 2018.

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About the Author:

Harrison Garovi is a recent graduate from the University of San Francisco who received a bachelor’s degree in advertising. Prior to attending college, Harrison was an intern for Jon Peddie Research and was responsible for testing graphics cards as well as other pieces of hardware. His interests are music production, traveling, playing video games, video editing, and taking photos of his Ford Mustang.

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